For Immediate ReleasE
MAISON VON SORELLA Unleashes "Hivere Noir" Autumn/Winter 2019 Campaign Inspired by Wolves
GLOBAL OCTOBER 31, 2018- VON SORELLA has launched its new Autumn/Winter'19 campaign entitled HIVERE NOIR that will soon be available online. The lone wolf inspires the HIEVRE NOIR collection, which translates to “dark winter,” and embodies the dark beauty and fierceness of a wolf.
“I am completely changing the landscape of the inspiration behind each collection,” says Priscilla Von Sorella, Founder and Creative Director of MAISON VON SORELLA. “HIVERE NOIR is going to challenge previous collections artistically, aesthetically, and will redefine our position as a contributor to the industry. It's a game changer. We are telling the untold narrative of the lone wolf as it relates to everyone, through fashion. HIVERE NOIR will illustrate the mysteriousness, power, and fierceness of the wolf."
The HIVERE NOIR collection will officially be available exclusively on Von Sorella’s website in fall of 2019 and available for wholesale starting March 2019. Consumers from around the world will be able to purchase merchandise from the new collection.